National Collegiate Athletic Association (NCAA) conference the Pac-12 has named Allegiant as its official airline partner.
The multi-year deal will see the Las Vegas-based carrier become the official airline of the Pac-12’s men’s and women’s basketball tournaments, as well as the Football Championship Game, which is taking place at Allegiant Stadium in Las Vegas for the first time on 3rd December.
Allegiant’s branding will be promoted through in-venue signage during the Football Championship Game and basketball tournaments, while it will also receive a host of media inventory and digital assets.
“With nonstop, affordable flights throughout the west, Allegiant is uniquely positioned to take Pac-12 fans to the destination games they love to attend across the conference region, as well as to the men’s and women’s basketball tournaments in Las Vegas”, said Scott DeAngelo, executive vice president and chief marketing officer at Allegiant.
“And as Las Vegas’ hometown airline we are especially excited to establish this partnership in the debut year for the Pac-12 Football Championship at Allegiant Stadium.”
Meanwhile, the Pac-12 has also announced a first-of-its-kind basketball educational and scheduling partnership with the Southwestern Athletic Conferences (SWAC) to promote social justice.
The partnership, which begins in November 2022, will see the two conferences introduce a new annual home-and-home series between their member institutions.
Colleges from each conference will participate in two-year home-and-home series over four seasons from 2022 to 2026. The inaugural men’s basketball series will feature six matchups, with women’s fixtures yet to be confirmed.
During the series, college athletes will take part in social justice and anti-racism educational components. Campus leadership from the Pac-12 and SWAC will collaborate on programming for the student-athletes, while collegiate athletic departments will enable private meetings between athletic directors and senior staff.
“This is a game changer and the opportunity for a collaboration of this significant magnitude has never occurred in the history of HBCU Athletics,” said SWAC commissioner Charles McClelland. “We applaud the Pac-12 and its leadership for having the foresight and vision to put this historical initiative together.”